Shopify merchants in India adopt new checkout solutions to curb cart abandonment

Indian Shopify merchants are increasingly adopting specialised checkout platforms to address high cart‑abandonment rates caused by slow, complex checkout flows and cash‑on‑delivery (COD) misuse. Solutions such as Fastrr Checkout (formerly Shiprocket Checkout), GoKwik and Shopflo offer features like phone‑number‑based entry, guest checkout, automatic address filling, COD risk management, payment‑failure recovery and mobile‑first design. These tools aim to speed up the checkout process, improve payment success rates and reduce returns‑to‑origin.

Separately, payment gateways that provide fast, secure transaction routing and low latency are shown to boost conversion rates, as customers are sensitive to even a few seconds of delay. Optimising gateway performance and security therefore complements the specialised checkout platforms in helping Indian e‑commerce brands increase sales.