Shopping Circuito de Compras launches Fashion Brás 2026

The Shopping Circuito de Compras in São Paulo hosted the inaugural Fashion Brás event, showcasing the Spring-Summer 2026/27 collection. The initiative aimed to highlight the significant economic impact of the fashion industry in Brazil.

According to the Brazilian Textile and Clothing Industry Association (Abit), the textile and garment chain generates an annual revenue of R$ 221 billion. The sector involves 25.7 thousand companies producing 8.4 billion pieces and employs 1.34 million direct workers and approximately 8 million indirect workers, making it the second-largest employer in Brazil's manufacturing industry.

The Brás district serves as the country's primary fashion and garment hub, integrating production, design, and commerce. The event featured over 350 digital influencers and utilized interactive technology, such as the MayaApp, to enhance the shopping experience. Partnerships with Sebrae and Senai were also noted to support workforce qualification within the Brás ecosystem.