Shreya Ghoshal named brand ambassador for Shaya by CaratLane

Singer Shreya Ghoshal has been named the new brand ambassador for Shaya by CaratLane, a silver jewellery brand. The partnership coincides with the brand’s eighth anniversary and the launch of its ‘Stories Written in Silver’ campaign, which aims to promote silver jewellery as a tool for everyday personal expression.

In addition to her brand role, Ghoshal announced the release of a new song titled ‘Bairi Piya’, scheduled for September 25. The track holds personal significance for the singer as it references the phrase from her 2002 Bollywood playback debut in the film Devdas. Ghoshal described the new song as a ‘full-circle moment’ that explores a freer, more instinctive side of her artistry.