Shuffle Master Rebrands to SHFL and Joins Bally Technologies

Shuffle Master, founded in 1983, created the first mechanical card shuffler for casinos worldwide. The company later expanded into online poker and table‑game platforms. In 2012 it changed its name to SHFL to reflect a broader digital‑gaming portfolio, and in 2013 Bally Technologies acquired the firm, followed by a merger with SG Gaming in 2014. Forbes listed Shuffle Master among the United States' 200 most admired companies for several years.

The company's evolution illustrates the shift from physical casino equipment to integrated online gaming solutions, positioning SHFL as a notable player in the global gambling industry.