Siam Paragon to host Bangkok Watch Week 2026 with 45 luxury brands

Siam Paragon has announced the second edition of ‘Siam Paragon Bangkok Watch Week 2026,’ scheduled for September 22–27, 2026. The event aims to establish Bangkok as a global destination for watch culture by hosting more than 45 prestigious international watch brands.

The exhibition will feature over 200 new timepieces, including the world premiere of Roger Dubuis’ ‘Knights of the Roundtable’ collection and the Southeast Asian debut of Universal Genève. Participating brands include A. Lange & Söhne, Breitling, Cartier, IWC Schaffhausen, and Vacheron Constantin, among others.

A central component of the event is ‘The Symposium,’ an educational platform featuring 18 sessions with industry leaders, such as Breitling Group CEO Georges Kern and Breguet Vice President Emmanuel Breguet. In collaboration with the Fondation Haute Horlogerie (FHH), the event will also host the first FHH Academy ‘Academy Lounge’ in Southeast Asia, providing access to international standards of horological expertise and certification preparation.