Sichuan hosts industry conferences focused on whisky and global branding

The Sichuan province in southwest China recently hosted two major industry events. The 2026 Inaugural Sichuan (Emeishan) Whisky Industry Development Conference took place in Emeishan City from November 4 to 6. The event highlighted the region's potential for whisky production, citing its humid climate, mineral-rich mountain springs, and high forest coverage as ideal natural conditions.

Separately, the Global Panda Partners Conference 2026 was held in Sichuan from November 2 to 4. During this event, the Chinese baijiu producer Wuliangye showcased new global branding strategies. The company utilized a panda-themed interactive exhibition to promote its products, including low-alcohol offerings and panda-shaped bottles, aiming to integrate traditional brewing heritage with modern consumer lifestyles.