Sigep World aims to double international buyers for 2027 edition

The Italian Exhibition Group (IEG) has announced ambitious goals for the 48th edition of Sigep World, scheduled to take place in Rimini from January 23 to 27, 2027. The event aims to double its number of top international buyers from 502 in 2026 to approximately 1,000 in 2027, supported by Agenzia Ice and the Ministry of Foreign Affairs and International Cooperation (Maeci).

The exhibition, which focuses on gelato, pastry, bakery, pizza, chocolate, and coffee, plans to expand its reach into retail chains, travel catering, and luxury hospitality. Vietnam has been named the Guest Country for the 2027 edition. The event follows a strong 2026 performance featuring 1,300 brands and operators from 160 countries.

In the gelato sector, Claudio Pica of the Associazione Italiana Gelatieri reported a volume increase in consumption compared to the 2025 season, though he noted that profitability has been pressured by rising electricity and cooling costs, referred to as a ‘heat tax’.