Silk scarves and Uniqlo AIRism lead summer style trends in Vietnam

Fashion bloggers are turning small square silk scarves into a hip‑tie accessory, using the lightweight fabric to replace belts and add a refined accent to simple summer outfits such as plain dresses, linen shirts or wide‑leg trousers. The trend emphasizes an effortless chic look, with scarves featuring vintage prints, earthy tones or vibrant tropical patterns, and is praised for its versatility across minimalist French‑style ensembles and more eye‑catching resort wear.

Meanwhile, Uniqlo’s AIRism clothing line is gaining popularity as a “cooling” garment for the hot season. Made from ultra‑fine, moisture‑wicking fibers, AIRism shirts, tops and lightweight polos provide a soft, breathable feel and quick‑dry performance, often marketed as a minimalist layering piece. Young shoppers favor the technology for its comfort in high‑heat urban areas, its neutral colour palette, and its suitability for work, travel and casual outings.