Sinaloa tourism department partners with PriceTravel for online bookings

The Sinaloa Secretary of Tourism (Sectur) has partnered with PriceTravel to integrate a new reservation engine into the official website, visitmazatlan.travel. This initiative, launched under the slogan ‘From click to destination, the new traveler and the future of tourism’, aims to convert digital traffic and online interest into confirmed hotel bookings and actual arrivals in Mazatlán.

Mireya Sosa Osuna, head of Sectur Sinaloa, noted that approximately 65 percent of travelers now book their trips online. By embedding a reservation button directly into the destination's portal, the partnership seeks to streamline the travel planning process, which previously involved fragmented information. This move is part of the broader ‘Mazatlán, A Sea of Stories’ omnichannel campaign originally launched in January 2025.