Singapore Airlines renews NTIA major sponsorship for fifth year

Singapore Airlines has renewed its role as the Major Sponsor of the National Travel Industry Awards (NTIA) for the fifth consecutive year. This extension continues the airline’s partnership with the Australian Travel Industry Association (ATIA).

The 2026 NTIAs are scheduled to take place in Melbourne, with the gala event held at the Palladium at Crown on 10 October. The awards program will be preceded by the Beyond Borders Travel Summit at the Melbourne Convention Centre on 9 October 2026.

Greg McJarrow, Singapore Airlines General Manager Agency Sales Australia, stated that the partnership aims to spotlight businesses and individuals providing outstanding service to Australian travelers. ATIA CEO Dean Long noted that the ongoing sponsorship helps recognize the contributions of travel professionals and advisors across the industry.