Singapore telecommunications market faces intense price competition

Singapore’s telecommunications sector is experiencing intensified competition and declining revenues as price wars drive customers toward value brands. According to RHB, mobile revenue fell 11% at StarHub and 6% at Singtel during the second quarter of 2026. Broadband prices have largely converged at approximately SG$30 per month.

StarHub has strengthened its position as the second-largest player by migrating MyRepublic and redOne customers to its own network. Meanwhile, Singtel reported a 10% EBIT growth in the first quarter of financial year 2027, driven by growth assets that offset weaker domestic mobile performance.

Newer entrant Simba faces significant challenges, including regulatory requirements to invest in critical information infrastructure and a mandatory transition to 5G standalone networks by mid-2026. Simba’s limited 5G spectrum of 20MHz in the 2100MHz band may hinder its ability to compete with rivals, potentially making its low-price, low-capex model unsustainable.