Singer AMEE debuts new mature visual style

Vietnamese Gen Z singer AMEE has debuted a new, more mature visual style following a period of reduced public activity. Moving away from her established ‘Vpop princess’ persona characterized by a sweet, doll-like aesthetic, her recent social media updates showcase a sharper, more sophisticated look featuring high buns and earthy nude makeup.

This stylistic shift follows her recent appearance at a fashion event by designer Chung Thanh Phong in August. AMEE, who rose to prominence in 2019 with hits like ‘Ex’s Hate Me’ and ‘Anh Nhà Ở Đâu Thế’, has built a six-year career around a youthful image. Her most recent major musical collaboration was the track ‘Chờ Anh Về’ with B Ray.