Singer Ladé Stresses Authentic Music Over Viral Trends

In an interview with Saturday Beats, Nigerian singer Ladé said she prioritises creating honest, relatable songs rather than chasing fleeting viral moments. She explained that “virality is a moment, while a career is built over time,” and urged young artists to focus on craft, consistency, authenticity and community building.

Ladé also reflected on her hit “Adulthood Na Scam,” noting that adulthood feels like a “subscription service” that constantly updates life’s challenges, but she embraces the growth and resilience it brings. Her message encourages sustainable careers over short‑term hype.