Sint-Truiden VV renews sponsorship with Her’s Co., Ltd

Sint-Truiden VV (STVV), a club in the Belgian Pro League, has announced a Canary Sponsor agreement with Tokyo-based Her’s Co., Ltd. for the 2026-2027 season. This marks the second consecutive season of their partnership, following the 2025-2026 term.

The partnership aligns with STVV’s vision of acting as a bridge between Japan and Belgium, supporting Japanese players, coaches, and business staff in their pursuit of opportunities in Europe and globally. Her’s Co., Ltd., which operates in AI, web marketing, education, and finance, stated that the partnership aims to support the team and expand the possibilities of sports through technology and education.