Sint-Truiden VV secures new Japanese sponsorships for UEFA campaign

Belgian Pro League club Sint-Truiden VV (STVV) has announced two new sponsorship agreements with Japanese companies for the 2026-2027 season.

Maruhan East Japan Company has signed a contract to become a uniform sponsor for the club’s participation in UEFA-organized international competitions. Under this agreement, the Maruhan logo will appear on the chest of the players' jerseys and training gear during the UEFA Conference League.

Additionally, Wead Co., Ltd. has renewed its partnership with STVV as a Canary Sponsor for the 2026-2027 season. The partnership aims to support the club’s vision of bridging Japan and Belgium by facilitating opportunities for Japanese players, coaches, and business staff to compete on the global stage.

STVV, which is managed by Japanese capital via DMM.com, recently secured its first-ever qualification for a UEFA competition following a third-place finish in the 2025-26 season.