Sint-Truiden VV secures new sponsorships from Japanese companies

Belgian Pro League club Sint-Truiden VV (STVV) has announced two new sponsorship agreements for the 2026-2027 season.

TRICK Co., Ltd., a Tokyo-based event and marketing firm, has renewed its corporate sponsorship for a second consecutive season. The partnership aligns with STVV’s vision of supporting Japanese players, coaches, and staff in their pursuit of global opportunities and acting as a bridge between Japan and Belgium.

Additionally, K Marketing Co., Ltd., which operates the restaurant brand ‘Menba Tadokoro Shoten,’ has entered into a ‘Canary Sponsor’ agreement. The company aims to use the partnership to promote the appeal of traditional Japanese miso both domestically and internationally through the club’s global platform.