Sirena launches holiday season campaign and decor trends

Grupo Ramos has launched its holiday season campaign through its Sirena stores, centered on the theme ‘Deja que la Navidad te toque’. The campaign, which runs until December 25, focuses on new trends in decoration, flavors, and shopping experiences.

The retailer is offering three primary decorative styles: Classic Elegant White, Highlands, and Sage Green Rustic. The product range includes large-scale decor, various lighting options, specialized trees, textiles, tableware, and seasonal accessories.

To support the season, Sirena will host over 30 entrepreneurs and decoration specialists at various locations between October 1 and November 15 to provide consumer advice. The stores will also feature seasonal activities such as tastings, workshops, gastronomic experiences, and appearances by Santa Claus and the Sirena Choir.