Sirena Yachts partners with Yachts360 to expand US presence

Turkish manufacturer Sirena Yachts has entered into a strategic partnership with Fort Lauderdale-based Yachts360 to expand its footprint in the United States. Under the agreement, Yachts360 will serve as the exclusive dealer for Sirena’s series-production models across several southeastern states, including Florida, Alabama, Mississippi, Louisiana, and Texas.

The collaboration aims to bolster Sirena Yachts’ presence in the American market, which accounts for more than half of the company's global sales for certain product lines. Yachts360 will manage new yacht sales, brokerage activities, trade-in opportunities, and various support services. This move leverages Yachts360’s existing network of nine US locations and nearly 100 brokers to enhance brand visibility and customer engagement in the Gulf Coast and Florida regions.