Sirius XM reports audience growth following WWE Radio rebrand

Sirius XM CEO Jennifer Witz reported that the company’s WWE Radio channel has seen nearly 20 percent growth since its launch and rebranding in July. The channel, which features Busted Open Radio as its flagship, now includes WWE-produced podcasts and audio simulcasts of televised and streaming content.

During an October 29 stockholder call regarding the latest earnings report, Witz noted that sports content remains a powerful driver of fandom. In addition to the growth of the dedicated WWE channel, monthly active sports listeners increased 4 percent year-over-year across the company’s streaming and connected car platforms.