SISI and Panasonic Beauty launch UNITE! hair care brand

SISI and Panasonic Beauty have announced the launch of UNITE!, a new hair care brand that integrates skincare concepts with advanced hair science. The collaboration aims to provide a total hair management experience, moving beyond traditional hair care by linking the washing process with the drying process using specialized devices.

The brand focuses on “bonding care,” a technique used in hair salons to repair the hair's internal structure by targeting the four types of bonds in keratin proteins. The product line includes shampoo, treatment, and hair milk, designed to work in tandem with hair dryers to complete the repair process through heat.

The partnership was accelerated by Panasonic’s corporate venture capital investment in SISI in October 2025. The collaboration allowed the two companies to combine SISI’s expertise in skincare formulation with Panasonic Beauty’s technical knowledge of hair science and beauty appliances. The first set of products is scheduled for early release on October 22, 2026, followed by a general release on November 6, 2026.