< Back to all clusters
[BUSINESS] · Brazil · 3 sources

started · updated

Sistema Fecomércio MG partners with Mineirão stadium

Sistema Fecomércio MG, through Sesc and Senac, has signed a three-year partnership with the Mineirão stadium in Belo Horizonte. Under this agreement, the stadium's ‘Setor Laranja’ (Orange Sector) will be renamed the ‘Setor Sesc Senac’.

The new branding will be officially presented to the public on October 23 during the match between Cruzeiro and Remo. The partnership aims to increase the visibility of Sesc and Senac's services in education, culture, sports, and leisure, while leveraging the stadium as a strategic platform for economic and social development in Minas Gerais.

Entities

Mineirão · Nadim Donato · Senac · Sesc · Sistema Fecomércio MG