SixTONES' Tanaka Juri Becomes SABON Ambassador

Japanese idol Tanaka Juri of the boy band SixTONES was appointed the new ambassador for natural‑cosmetics brand SABON. The partnership was announced at a press event in Tokyo, where Tanaka unveiled two television commercials that will begin airing on August 5. The ads, titled “SABON Off” and “SABON On,” showcase contrasting moods – a relaxed, off‑day scene and a confident, on‑day scene – highlighting the brand’s body scrub products.

From August 6, SABON stores nationwide will feature a radio‑style segment hosted by Tanaka, promoting the products and encouraging customers to enjoy moments of calm and self‑care. During the event, Tanaka performed a notable outfit change from a sleek black suit to a casual cardigan, underscoring the dual‑mode theme of the campaign.