SK Telecom launches AI 'Everyone's Prompt' contest for customers

South Korean telecom operator SK Telecom (SKT) announced a customer‑participation competition called “Everyone’s Prompt” (모두의 프롬프트) as part of its Good Change campaign. The contest invites anyone aged 14 or older, regardless of mobile carrier, to submit AI‑driven use cases that improve everyday life (Life AX) or work and learning productivity (Work AX). Submissions are accepted from July 27 to August 10 via the SKT newsroom portal.

A panel of experts will select winners, with results announced on August 20. Prizes include SK‑branded vouchers and Naver Points worth a total of about 10 million won for roughly 400 participants, including two grand‑prize winners. In August, SKT will also showcase customer feedback and data from its AI‑based survey in a media‑art exhibition at Euljiro T‑Tower.