SK Telecom launches support campaign for CSAT students

SK Telecom has launched an online campaign titled ‘CSAT Cheer White Paper’ to support students and parents preparing for the 2027 College Scholastic Ability Test (CSAT). With 77 days remaining until the exam, the initiative aims to boost student confidence and facilitate communication between parents and children.

The campaign features a three-step program: ‘Cheering Special Lecture,’ where parents identify their support styles through quizzes; ‘Standard of Cheering,’ allowing parents to create customized video or text messages for their children; and ‘Lucky Card Acquisition,’ which provides students with personalized fortune cards based on their birth dates.

Participants can receive various benefits, including snacks and beverages for the first 50,000 students who receive messages, and physical lucky items via social media contests. Additionally, all participating students, regardless of their mobile carrier, will receive a voucher for the T Direct Shop after the exam. SK Telecom also plans to send ad-free cheering messages to students 30, 7, and 1 day before the exam.