Skechers appoints Tara McRae as Chief Marketing Officer

Skechers has appointed Tara McRae as its new Chief Marketing Officer (CMO) to lead global marketing activities. McRae joins the company from PUMA, where she most recently served as President of PUMA North America. Her professional background includes leadership roles at Clarks and TB12.

This executive appointment coincides with a period of transformation for Skechers following its 2025 acquisition by 3G Capital, which transitioned the company to a privately held entity. The brand is currently focused on international expansion, including strengthening its distribution network in Europe and deepening its presence in performance categories across Asia.