Skechers expands Southeast Asian presence to over 1,000 points of sale

Skechers executive Zann Lee discussed the company’s significant expansion in Southeast Asia, noting that the brand has grown from fewer than 10 stores in 2009 to more than 1,000 points of sale across the region.

Lee highlighted that as the company scales, managing larger operations presents new challenges. He also observed a shift in market dynamics, stating that modern consumers have become much more sophisticated and demanding compared to when he first joined the company 17 years ago.