Skechers launches women's running line in Peru

Skechers Peru introduced a new product line and the "Squad" initiative aimed at encouraging more women to take up running. The launch includes the Aero collection of shoes and apparel that combine performance technology with comfort and style.

The brand highlights that more than 2 million women—over 40 % of all runners—participate in running in Peru, a figure that has risen steadily. By featuring everyday female runners with strong social‑media presence, Skechers hopes to inspire newcomers and expand the inclusive running community.

The campaign is part of a broader strategy to strengthen the running category in the country and position Skechers as a performance‑focused brand beyond fashion.