SKEMA Business School unveils new global brand identity

SKEMA Business School has unveiled a new global brand identity to reflect its expansion into a multi-campus institution spanning five continents. The rebranding, developed in collaboration with the agency Carré Noir (a subsidiary of Publicis Groupe), introduces a new logo featuring a stylized 'S' that also resembles the number '5', symbolizing the school's presence on five inhabited continents.

The new brand signature, ‘World-Minded’, aligns with the school’s ‘UNVEIL 2025-2030’ strategic plan. This plan aims to position SKEMA as one of the most integrated higher education platforms globally. The institution currently serves 11,000 students from over 130 nationalities and maintains campuses in France, South Africa, Brazil, Canada, China, the United Arab Emirates, and the United States.

Alice Guilhon, CEO and Executive President of SKEMA, stated that the identity must reflect the school’s transformation and its goal to prepare students for an increasingly complex global environment.