Skiathos and Discover Airlines launch €40,000 German tourism campaign

The Municipality of Skiathos and Discover Airlines, a leisure carrier of the Lufthansa Group, have launched a joint €40,000 tourism marketing campaign targeting the German market. The initiative is funded equally, with €20,000 provided by the municipality and €20,000 by the airline.

The campaign focuses heavily on Munich and the broader Bavaria region, while also including digital promotion across Germany. Marketing efforts include display banners on travel sites, presence on the Skyscanner search platform, and targeted digital network advertising to reach travelers actively searching for trips.

This partnership supports the direct Munich–Skiathos flight route, which was inaugurated on May 14, 2026. The weekly service operates every Thursday using Airbus A320 aircraft. A primary strategic goal of the campaign is to extend the island's tourist season by increasing bookings during the shoulder periods of May–June and September–October.