Skims Beauty set to launch in 2027 following brand consolidation

Skims Beauty Kim Kardashian cosmetics launch KKW Beauty SKKN by Kim

Kim Kardashian is preparing for the launch of Skims Beauty, which is expected to debut in 2027. Kardashian recently signaled anticipation for the new line on X by revisiting her previous KKW Beauty campaigns.

This move follows a period of brand consolidation. In March 2026, Skims acquired Coty’s stake in Kardashian’s SKKN by Kim business, bringing her clothing, skincare, makeup, and fragrance ventures under a single brand. To facilitate this transition, SKKN by Kim was closed during the summer of 2026.

Skims has been making strategic moves to bolster its beauty division, including the appointment of Diarrha N'Diaye, founder of Ami Colé, as Executive Vice President of Beauty and Fragrance in November 2025.

Entities

Coty · Diarrha N'Diaye · Kim Kardashian · SKIMS

Sources

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