SKIMS launches its first UK flagship on London's Regent Street

SKIMS opened its first standalone UK flagship store on Regent Street in London. The 12,000‑sq‑ft shop occupies the former Ted Baker premises at 245‑247 Regent Street and marks the brand’s first permanent retail presence in the UK after years of wholesale distribution through retailers such as Selfridges and Harrods.

The store showcases the full SKIMS range—including shapewear, underwear, loungewear, menswear, accessories and pieces from the Nike‑SKIMS collaboration—in an open‑plan interior designed by architect Rafael de Cárdenas and featuring a large sculpture by artist Vanessa Beecroft. Co‑founder and CEO Jens Grede highlighted the importance of flagship locations for customer experience, while co‑founder Kim Kardashian noted London’s status as a fashion capital.

The opening follows a 2025 $225 million funding round that valued SKIMS at $5 billion and supports a broader international rollout that already includes a flagship in Dubai Mall and planned stores in Delhi and Mumbai.