started · updated
SKIMS partners with Reliance Brands to launch stores in Delhi and Mumbai
Reliance Brands Limited announced an exclusive partnership with SKIMS, the shapewear and lifestyle brand co‑founded by Kim Kardashian and Jens Grede, to bring the label to India. The agreement gives Reliance control of SKIMS across physical and digital channels, with the first Indian stores slated to open in Delhi and Mumbai.
The launch follows SKIMS' recent global expansion, including openings in London and Dubai and plans for Hong Kong and Seoul. Isha Ambani, Director of Reliance Retail Ventures, said the brand "has changed how the world thinks about shape, comfort and inclusivity" and will resonate with Indian consumers. Kim Kardashian expressed excitement about the Indian community’s response and the brand’s long‑term presence in the market.
Entities
Isha Ambani · Jens Grede · Kim Kardashian · Reliance Brands Limited · SKIMS
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] The partnership marks SKIMS' entry into one of the world's fastest‑growing luxury and premium consumer markets. www.latestly.com · newsable.asianetnews.com
- [● 2 SOURCES] SKIMS was co‑founded in 2019 by Kim Kardashian and Jens Grede. www.latestly.com · newsable.asianetnews.com
- [● 2 SOURCES] Isha Ambani said SKIMS has changed how the world thinks about shape, comfort and inclusivity. www.latestly.com · newsable.asianetnews.com
- [● 2 SOURCES] The first SKIMS stores in India will open in Delhi and Mumbai. www.latestly.com · newsable.asianetnews.com
- [● 2 SOURCES] Reliance Brands Limited announced an exclusive partnership with SKIMS to bring the brand to India. www.latestly.com · newsable.asianetnews.com
- [● 2 SOURCES] SKIMS has previously opened stores in London and Dubai, with Hong Kong and Seoul planned. www.latestly.com · newsable.asianetnews.com
- [● 2 SOURCES] Reliance Brands will operate SKIMS across physical and digital channels in India. www.latestly.com · newsable.asianetnews.com
- [● 2 SOURCES] Kim Kardashian said the excitement from the Indian community has been incredible. www.latestly.com · newsable.asianetnews.com