Skincare and fashion trends for mature skin and aging

Experts and fashion trends are offering guidance for maintaining a youthful appearance for individuals aged 50 and older, focusing on both skincare and clothing choices.

In skincare, pharmacists suggest that retinoids are essential for nighttime routines starting at age 50 to combat loss of firmness and elasticity. Claudia Sánchez, CEO of Ownia Cosmetics, advises a ‘less is more’ approach, recommending that mature skin start with low concentrations applied only two or three nights a week to ensure tolerance.

Regarding fashion, style recommendations for the same demographic emphasize elegance and comfort. Trends suggest selecting garments with high-quality fabrics that offer a flattering drape, such as midi-length dresses or halter necks, to help stylize the silhouette and provide comfort during temperature fluctuations.