Skincare Market Set to Grow to $250 M in Malaysia and $700 B Globally by 2027

The Malaysian facial‑care sector, focused on premium, ethical and smart skincare, was valued at about US$120 million in 2020 and is projected to reach roughly US$250 million by 2027, reflecting a 10 % compound annual growth rate. Growth drivers include rising consumer awareness of natural ingredients, demand for personalized products, e‑commerce expansion, influencer marketing, and government policies that support sustainable cosmetics. Companies are also adopting AI tools for skin analysis and product customization, boosting efficiency and differentiation.

Globally, the beauty industry is projected to be worth nearly US$700 billion by 2026, with skincare accounting for 42 % of that market. U.S. consumers are expected to spend an average of US$305.88 on beauty products in 2026. Leading brands such as L’Oréal, Unilever and Estée Lauder continue to dominate sales, while the sector overall is forecast to grow at a 5‑7 % annual rate into the late 2020s.