Skincare trends: Expert warnings for teens and Sukin's Japan launch

Experts are warning against the trend of overly complex skincare routines among teenagers. Research analyzed from 2025 indicates that adolescents are increasingly using numerous products—averaging six per routine—often driven by social media trends. This can lead to skin irritation, as many products contain high concentrations of active ingredients intended for adult skin. Medical organizations, including the American Academy of Dermatology, recommend that young people focus on a simplified approach: gentle cleansing, moisturizing, and sun protection.

In the commercial sector, the Australian natural skincare brand Sukin is expanding its presence by launching its Signature Series in Japan. The brand, which emphasizes eco-friendly and plant-based ingredients, offers a range of products including cleansers, scrubs, toners, and moisturizers. The lineup is positioned as an affordable option for maintaining skin health, with prices starting from 1,990 yen.