Skincare trends shift toward professional education and wellness

The beauty and skincare industry is seeing a shift toward professional education, personalized wellness, and simplified routines. In Zagreb, international expert Michael Pugliese will lead a masterclass focused on skin biology and advanced professional treatments.

Global trends highlight the rise of K-Beauty, which emphasizes facial balance and professional consultation, and the growing popularity of red light therapy as a non-invasive, mindful self-care ritual. Additionally, the ‘eat your skincare’ phenomenon has gained traction on social media, linking nutrition and wellness to skin health.

Consumer preferences are also moving toward accessible, high-efficacy products. CeraVe’s eye cream has gained significant popularity for its dermatological formula, while various affordable beauty finds on Amazon continue to trend for enhancing appearance. Meanwhile, discussions around celebrity weight loss and the use of GLP-1 medications like Ozempic continue to influence public discourse on aesthetics.