Skincare trends shift toward skin nutrition and K-beauty routines

The beauty and wellness industry is seeing a shift toward skin nutrition, as consumers look beyond topical applications to support skin health from within. While traditional skincare routines involving cleansing, toning, and moisturizing address surface-level concerns, many users report a plateau in results. This has led to increased interest in skin supplements designed to nourish the skin at a cellular level, addressing internal factors like diet and oxidative stress.

In parallel, Korean beauty (K-beauty) principles continue to influence skincare through the concept of “glass skin.” Rather than a rigid ten-step mandate, modern K-beauty emphasizes a flexible framework centered on double cleansing, layered hydration, and sun protection. A typical routine may include oil cleansers, water-based cleansers, exfoliants, toners, essences, serums, sheet masks, eye creams, moisturizers, and sunscreen. Experts, including the American Academy of Dermatology, emphasize the importance of using broad-spectrum SPF 30 or higher to protect the skin.