Sky launches new campaign with Kimi Antonelli and Alessandro Del Piero

Sky has launched a new advertising campaign for Sky Wifi and Sky TV featuring Formula 1 driver Kimi Antonelli and football legend Alessandro Del Piero.

In the promotional spot, Del Piero welcomes Antonelli, a Mercedes driver and current Formula 1 championship leader, to a Sky residential complex. The campaign uses an ironic tone to highlight the high-speed connectivity of Sky Wifi, which is optimized for streaming services such as Sky TV. The promotion also highlights upcoming exclusive content, including the third season of ‘House of the Dragon’ and a new edition of ‘X Factor’.