Sky Original series Nord Sud Ovest Est achieves record viewership

The second season of the Sky Original series ‘Nord Sud Ovest Est – La leggendaria storia degli 883’ has reached a total audience of 1,440,000 viewers within its first week. This marks the best debut for a series on Sky and NOW since 2021, showing a 6% increase compared to the debut of ‘Hanno Ucciso l’Uomo Ragno’.

Social media engagement has also seen significant growth, with a 130% increase in engagement for the first two episodes and a peak of 7.6 million video views. The series, produced by Sky Studios and Groenlandia, follows the musical journey of Max Pezzali and Mauro Repetto during the explosive year of 1993.

The third episode, directed by Alessio Lauria, focuses on the duo's efforts to create a song that demonstrates their musical maturity as they face pressure to prove they are more than a passing phenomenon.