Sky reports record Formula 1 and MotoGP audiences in Italy

The Austrian Grand Prix of Formula 1 on Sky drew an average of 1.6 million viewers (total audience) and 2.05 million unique viewers, achieving a 14.9% share. The post‑race show attracted 472 thousand viewers and over 1.2 million unique contacts.

The Dutch Grand Prix of MotoGP recorded a seasonal high on Sky and TV8, with 837 thousand average viewers (7.1% share) and 1.07 million unique viewers. The delayed broadcast on TV8 gathered 1.11 million viewers.

Digital platforms also showed strong performance: Sky Sport's website logged 438 thousand unique users and 2.8 million page views for Formula 1, and 253 thousand unique users and 1.2 million page views for MotoGP. Social channels generated 600 thousand interactions and 11 million video views for F1, and 597 thousand interactions and 10 million video views for MotoGP.