Skyro appoints former Mastercard executive to lead Middle East expansion

Skyro, a Bahrain-based digital consumer finance platform, has announced plans to expand into Saudi Arabia and the broader Middle East. To lead this regional growth, the company has appointed former Mastercard executive Maria Medvedeva as Managing Director for the Middle East.

Medvedeva will oversee market-entry strategies, regulatory engagement, and the establishment of local teams and partnerships across the GCC. The expansion aims to align with regional economic diversification goals, such as Saudi Arabia’s Vision 2030. Skyro intends to offer consumer financing and services for small and medium-sized enterprises (SMEs) in Saudi Arabia once regulatory approvals are secured.

Since its launch in South-East Asia in 2022, Skyro has reported a credit portfolio exceeding $200 million and a user base of more than 7 million people.