SleepyCat expands retail footprint across India

SleepyCat is expanding its retail presence across India, moving beyond traditional metropolitan markets to reach a wider audience. The brand is increasing its network of Sleep Studios to provide customers with an offline, experience-led shopping environment.

The expansion includes new locations in Indore, Jaipur, Zirakpur, Ludhiana, Visakhapatnam, Kakinada, and Surat. This strategy aims to allow consumers to physically test mattress comfort, dimensions, and materials rather than relying solely on online specifications.