Samsung confronts mobile division loss risk amid rising memory prices and AI service expansions

Samsung announced a new partnership that will pre‑install Amazon Music on upcoming Galaxy devices, adding roughly 600 MB of storage use. The company also projects that its mobile division could record its first quarterly loss, driven by a sharp rise in memory‑chip costs – RAM’s share of device cost rising from 14 % to 23 % and storage accounting for about 15 % of production expenses. Analysts estimate a possible loss of €310‑620 million for the quarter.

In Slovakia, Samsung reported that its SmartThings AI Energy feature saved 184,939 kWh between January and June 2026 across supported appliances such as washing machines, refrigerators and TVs, translating to up to 15 % lower consumption per device. Meanwhile, Slovak e‑shops are rapidly adopting generative AI tools, with 92.9 % using Anthropic’s Claude and many leveraging AI for content creation, marketing and efficiency gains. Consumer payment habits are shifting as half of Slovak shoppers now prefer retailer apps and digital wallets over manual card entry, reflecting broader AI‑driven changes in commerce. A study cited by Accenture warns that AI assistants could erode brand loyalty, with 37 % of loyal customers willing to switch brands on AI recommendation. Experts also note AI’s growing role in finance and sport, automating analysis and predictions faster than traditional methods.