Slovak TV audience surges for 2026 FIFA World Cup, JOJ leads

The 2026 FIFA World Cup became one of the most‑watched television events in Slovakia. JOJ Group and STVR broadcast all 104 matches, reaching a combined universal audience of 2.824 million viewers, which represented a 61.4 % share of the TV market.

The final between Spain and Argentina alone attracted more than 1.671 million viewers (18.1 % rating, 62 % market share) and over 1.6 million in the universal target group. In the commercially important 15‑57 age group the final drew 894 thousand viewers, a 15.7 % rating and a 66.8 % market share.

JOJ held primary broadcasting rights for 54 matches and sublicensed 50 to Slovak Television, generating an average viewership close to one million for the final. Men comprised roughly 73 % of the total audience.