Slovenian ski jumpers can now display personal sponsors on helmets

After more than three decades of the Gorenje logo covering their helmets, Slovenian ski jumpers entered the 2026/27 season in Wisła without the branding. The change, confirmed by federation head Gorazd Pogorelčnik, opens the most visible advertising space on the helmets to individual sponsors.

Top athletes Domen Prevc and Nika Prevc are expected to attract the most lucrative deals, with Domen already under a Red Bull contract that could see the energy drink’s logo on his helmet. The federation says the season budget of €3.7 million is fully covered, allowing jumpers to negotiate personal sponsorships independently while the federation retains overall sponsorship arrangements.

The move has drawn attention from fans abroad, including Polish spectators, and marks a significant shift in how Slovenian ski jumpers market themselves internationally.