SM Entertainment and SAMG Entertainment Announce Global K‑Pop Animation Series for 2028

South Korean media firms SM Entertainment and SAMG Entertainment have signed a co‑production agreement to create a K‑pop‑themed animated series tentatively titled “Superhero Idol Project.” The 13‑episode franchise, each episode about 20 minutes, is slated for a 2028 release on global subscription video‑on‑demand platforms and targets audiences from teenagers to adults in their thirties.

Beyond the animation itself, the partnership aims to develop an integrated IP business model that will expand into music releases, concerts, artist management, merchandise and video licensing, leveraging SM’s music production expertise and SAMG’s 3D animation capabilities.