SM Supermalls unveils holiday displays across Philippines

SM Supermalls has launched festive Christmas displays at several locations in the Philippines.

In Cagayan de Oro, SM City CDO Uptown unveiled the ‘Northern Winter Lights’ theme, featuring illuminations inspired by northern winter landscapes to create a holiday atmosphere for visitors.

In Bulacan, SM City Marilao introduced the ‘Super Sparkly March of the Merry’ centerpiece, which includes a 38-foot Christmas tree with color-changing lights and 12-foot nutcracker soldiers. As part of the launch, the mall partnered with Toy Kingdom for the ‘SM Besties of Joy 2026’ initiative. For every pair of toys purchased at ₱380, one will be donated to charity, benefiting Northville 5 Elementary School in Bocaue, Bulacan.