Smart home market grows in Brazil amid rising IoT security risks

The smart home market in Brazil is experiencing significant growth, driven by the expansion of 5G connectivity, Artificial Intelligence, and increased product availability. Projections from IMARC Group and Statista suggest that home automation levels in Brazil could reach approximately 21.5% by 2026. Additionally, Fortune Business Insights indicates a potential revenue increase of over 90% within four years, totaling roughly R$ 12.5 billion.

While the Internet of Things (IoT) offers enhanced security, convenience, and energy efficiency through devices like smart lighting, locks, and appliances, it also introduces critical cybersecurity risks. Many IoT devices lack robust operating systems or frequent security updates, making them vulnerable to attacks. Common risks include the use of default factory credentials and a lack of encryption in transit. Experts recommend implementing network segmentation, such as creating a dedicated guest network for IoT devices, to prevent attackers from using a compromised appliance to access sensitive data on computers and smartphones.