Smart packaging and functional design trends evolve

The packaging industry is increasingly adopting smart and functional technologies to enhance supply chain visibility and consumer engagement. Technologies such as RFID, NFC, QR codes, and 2D barcodes allow packages to connect physical products to digital data, supporting tasks ranging from automated inventory tracking to product authentication.

The GS1 Sunrise 2027 initiative is currently accelerating the retail industry's transition toward next-generation 2D barcodes at points of sale. While RFID is optimized for asset identification and supply chain visibility, NFC facilitates close-range smartphone interactions, and QR codes provide easy access to digital content.

In the food sector, packaging formats like custom spout pouches are being utilized to improve consumer convenience and product protection. These flexible, resealable pouches offer better dispensing control for liquids and condiments while utilizing barrier materials to protect contents from moisture, oxygen, and light.