Smart TV data privacy and security risks

Smart TVs collect significant amounts of user data, which can be used to create usage profiles and shared with advertising networks. Collected information often includes viewed content, app usage, device information, IP addresses, network data, search queries, and interactions with advertisements. Some models also feature microphones and cameras that may pose privacy risks.

To protect privacy, users are advised to review privacy settings during setup, disable personalized advertising, turn off unnecessary voice control, and remove unused apps. In some cases, covering cameras or disconnecting the device from the internet may be necessary depending on the specific model and manufacturer settings.